Compose a content analysis (Links to an external site.) of the coverage of particular cultural groups in a particular medium (ads in a magazine, news broadcasts, or characters in prime-time entertainment). First, select your choice (ads or segments of a genre) then, identify what it is you want to know about the representations of these groups.

Compose a content analysis (Links to an external site.) of the coverage of particular cultural groups in a particular medium (ads in a magazine, news broadcasts, or characters in prime-time entertainment). First, select your choice (ads or segments of a genre) then, identify what it is you want to know about the representations of these groups.

NEWS ANALYSIS
topic: Track and field in the Olympics. Stereotype of the olympics, for instance people of color sterotyped to winning Track and Field Olympics dominate the sport

Attached is chapter 11 of the textbook you need to reference and an additional resource Media. and Pop Culture.
Understanding intercultural communication (2 nd edition), text
Chapter 11: What are the Communication Issues Facing a Global Identity? Pages 228-249
PDF: Oetzel, J. G. (2009). Media and Popular Culture downloadIn, Intercultural communication: A layered approach (pp. 310-335). Pearson.

You will need to consider and demonstrate relevant course concepts within your paper. Be sure your claims are supported through quality examples. Finally, you have demonstrated critical thought and reflection in completing an analysis of the coverage of particular cultural groups in a particular news medium (ads in a magazine, news broadcasts, or characters in prime-time entertainment). Please use at least 2 scholarly resources in addition to your textbook and the required readings to support your work. As you review the readings and resources, compose a 3-4 page reflection, during your analysis and systematic review of the content, be sure to share the source that you are analyzing; consider the following twelve questions.
Who is present?
Are they portrayed in a positive or negative perspective?
Are they main or supporting characters?
What are your findings? Are they consistent with your readings?
How did your findings relate to your expectations after completing the readings?
What message did you take away from this medium?
How did the style/tone/structure of the medium shape the message?
What did you think of the message this medium presented?
What personal, social, media experiences shape your opinion about this message?
How strongly do you support the opinion of the message?
Do you think exposure to another message on the same topic would be useful for you to consider?
Where might you find additional sources on the same topic to help you consider your interpretation of the message?
Submit: a 3-4 page reflection of your analysis, which considered the 12 questions above.

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