Paper is limited to 5 pages (plus 1 page for references), should be double-spaced and include an introduction, body and conclusion. Headings are required for the introduction, best practices (body of paper) and conclusion, and subheads should be used within the body of the paper section to identify the best practices you discuss. It is essential that you convey to me that you read the book in its entirety through the content of your paper.
The goal of the paper is twofold. First, you will identify best practices. Simply reiterating aspects of the reading is not acceptable. Instead, you should highlight key topics and themes. Assume you are a consultant and writing a best practices paper for an organization based on your interpretation of each reading. How can the company benefit from applying what you have read (taking into consideration all business disciplines)? Each best practice should be identified, discussed and validated, drawing on facts from the readings (e.g., story-telling, brand building, constant innovation, etc.). Second, you will select a Fortune 500 company and discuss how some of the best practices apply which should be done throughout your entire paper. Required to research 5 articles about a Fortune 500 company and explain how the best practices have been implemented. Be as specific as possible.
You do not need to cite the readings unless you use quotes (page number/s as well as author/s should be referenced). Explicit references from the respective reading and outside articles on the Fortune 500 company you select using examples, quotes, etc. are both expected and required. Minimally, 5 relevant, credible articles from the popular business press (refer to examples in “Recommended Readings” on p. 1 above) should be used to gather information about the Fortune 500 company you choose for the paper. Cultivating your ability to evaluate and synthesize is a significant learning objective.
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