Analyze what persuasive strategies the ad invokes to appeal to its audience. Demonstrate comprehension of the techniques involved in both analysis and persuasion.

Analyze what persuasive strategies the ad invokes to appeal to its audience. Demonstrate comprehension of the techniques involved in both analysis and persuasion. Don’t just summarize the commercial or reflect on the issue(s) it may raise. Some options for consideration:
Words and language (rhetoric)
Images
Persuasive strategies (ethos, pathos, logos)
Music
Message
Audience
Purpose
Effectiveness
TIP: Consider picking a few important areas and develop them well, referencing details from the commercial. The commercial will have a lot of possibilities for analysis.
Link source: https://www.youtube.com/watch?v=vI4LHl4yFuo – Google “Year in Search” Commercial

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