Which generational cohort do you belong to? What about your parents? Think about the products you purchase; how do your purchase decisions differ from theirs? (choose at least two separate products and explainstay away from technologyphones, tablets, etc. they are a given). How can firms use their knowledge of generational cohorts to market those products and services better to a multigenerational population?

Which generational cohort do you belong to? What about your parents? Think about the products you purchase; how do your purchase decisions differ from theirs? (choose at least two separate products and explainstay away from technologyphones, tablets, etc. they are a given). How can firms use their knowledge of generational cohorts to market those products and services better to a multigenerational population?
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