Generation X Case Study

Generation X Values Have Implications for Career Management:
Some experts argue that the same career management approaches that work with baby boomers do not work with Generation Xers. Gen Xers do not have the same values as baby boomers. Teen experiences as latchkey kids and watching as their parents are laid off from corporations helped to shape Gen Xers belief that one of their most important priorities is to take care of themselves under any circumstances. Many Gen Xers feel that the traditional corporate career path is too narrow, emphasizing an, up or out mentality. Gen Xers view the availability of multiple career paths as creating options and providing them with an opportunity to gain a broad set of business skills. Companies that are known as good places to make personal contacts are valued by Gen Xers. Gen Xers also value their children and their family relationships. This means that they have strict standards about how many hours they will work or the amount of business travel they will accept. Because of the incompatibility between their values and those of large companies, many Gen Xers have left Corporate America for smaller companies or to start their own businesses.
Consider the question: A career is . . .?
How would Gen Xers define a career?
How would Baby Boomers define a career?
What are the similarities and differences between Gen Xers and Baby Boomers?
In an approximately 750-word essay, address the following:
Do you think that differences in how a career is defined between generations (e. g., Baby Boomers vs. Gen Xers) are greater than differences that might exist within any one generation? Explain your answer.
Describe how companies can use their career management systems to attract, retain, and motivate talented Gen X employees.
Consider each step in the career management process and provide recommendations for what managers and the company should do to appeal to Gen Xers values.
For detailed grading criteria, refer to the rubric below.

Generation X Case Study Grading Rubric
Exceeds Expectations
Meets Expectations
Needs Improvement
Points
Content &
Development
80 points
72-80 points
Content is comprehensive, accurate, and persuasive. Major points are stated clearly and are well supported. Responses are excellent, timely and address assignment including course concepts. Content and purpose of the writing are clear. Word count is at least 750.
56-71 points
Content is accurate and persuasive. Major points are stated. Responses are adequate and address assignment. Content and purpose of the writing are clear. Word count is between 650 750.
0-55 points
Content is incomplete. Major points are not clear and /or persuasive. Questions were not adequately answered. Word count is below 650.
Organization
20 points
18-20 points
The document is formatted correctly per APA guidelines. Font style and size is consistent throughout the document. Has at least two references and in-text citations.
14-17 points
The document is mostly formatted correctly Per APA guidelines. Font style and size is consistent throughout the document. Has one reference and one in-text citation.
0-13 points
The document is not formatted correctly per APA guidelines. The font style and size is not consistent throughout the document. Does not list any references and/or citations.
Mechanics
10 points
9-10 points
No spelling and/or grammatical errors.
7-8 points
1-3 spelling and/or grammatical errors.
0-6 points
4 or more spelling and/or grammatical errors.
Instructor Comments:
Total Points:

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