Write a paper that introduces the client, the challenge they face, your basic research,goals, objectives and strategy, and finally the content marketing tactics you will execute.

This individual activity is the culmination of the practical hands-on activities we have done this quarter. Your previous assignments (persona, editorial calendar, blog plan and content, photo and visual curation attached for review) will be further revised along with creating additional materials to develop a full integrated marketing with an emphasis on content marketing for a B2B client.
Write a paper that introduces the client, the challenge they face, your basic research,goals, objectives and strategy, and finally the content marketing tactics you will execute. Emphasis should not be placed on rehashing each of the previous assignments, but rather demonstrate how all the elements came together to form an integrated marketing strategy, and how that impacts your future marketing efforts on behalf of the client.
Please include in the plan assignment at least three external sources related to the client and/or content marketing, then synthesize the material into evidence supporting your original thoughts. You should add external materials that help build your case, not seem like arbitrary additions included because they are required. Include a title page or heading that states your name, the assignment title, the date composed, and a word count. All sources must be cited in a professional manner to earn credit.
Please refer to the rubric for further guidance on grading.

This criterion is linked to a Learning OutcomeUnderstanding of content marketing concepts
10 pts
This criterion is linked to a Learning OutcomeUnderstanding of B2B marketing concepts
10 pts
This criterion is linked to a Learning OutcomeQuality of research and information provided
20 pts
This criterion is linked to a Learning OutcomeDemonstration of strategic thinking
30 pts
This criterion is linked to a Learning OutcomeUse of sourced materials
10 pts
This criterion is linked to a Learning OutcomeWriting style and tone
10 pts
This criterion is linked to a Learning OutcomeFormatting and presentation

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