Case Questions:
1. How has the Customer Lifetime Value for Netflix developed over time?
2. Is CLV an appropriate approximation of the firm value of Netflix?
3. Does CLV track with traditional firm valuation techniques?
4. How sensitive is CLV to operational and strategic changes?
Please read the case carefully, and use the table/charts from the case to support your analysis and discussion.
Please answer the case questions based on the “Tips on how to approach the Netflix questions”
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