business plan name: Skin by shawna

1. You will be writing a business plan for me called *skin by shawna* Skin by Shawna is a skincare
line that sells organic products for acne prone skin, oils, masks, and moisturizers.
The products are authentic, high quality, affordable, and effective. The
ingredients that I use for the making of the products are 100% natural, no
chemicals at all. If you are
someone looking for healthy skin, and as a result you have been trying to apply
other products but to no avail you can try Skin by Shawna, skin is a vital part
of the body and of course makes individuals attractive if well taken care.
Shawna approach include a holistic approach to skin care, carrying out virtual
consultation to ensure that individuals get information on how to take care of
their skin wherever they might be, offering professional products and offering
personalized plan and of cause based on individual needs. Shawna will make your
skin radiant, oily, and healthy and at the comfort of your home.

2. INDUSTRY RESEARCH
You will be building a profile of the industry or category you are starting your business in. This is necessary so that investors can be confident that you are an expert in this industry. Investors may be experts, and they may not be, but you need to be. If you’re not an expert, don’t fake it. Do the research necessary to become confident in your field. Industry research in the business plan is also necessary so that investors can understand whether there really is a market opportunity worth pursuing.
It requires real research and persistence. You will need to be creative and patient. But once you make it through this part, the most difficult piece the business plan will be behind you. And you will have gained some valuable experience doing research and “building a case” for your business.
KEY COMPONENTS: Please include all of the following components in your profile:
General description of your industry, including the key players or segments in the industry.
Size of industry (either locally or nationally) in $, plus any data on size of key players or segments.
Trends in industry (what developments are taking place).
Growth rates of industry.
Key success factors for industry.
Outlook for industry in the future (will it continue on the current path and why, are there new technologies or trends that could change this industry considerably in the next 5 years.? This section should be one page of well researched info. BUSINESS STRATEGY AND COMPETITIVE ANALYSIS
In this section, you will be discussing your competitive strategy. It’s fairly straightforward, and one of the most fun parts of business planning.
KEY COMPONENTS: Please include all of the following components in your profile:
Desired position in the market – meaning how do you want customers to “see” you and how do you want them to “see” your competitors in comparison to you?
SWOT
Competitive strategy
Competitor analysis
You probably need to do some research in order to complete a competitor analysis. But these are fun and necessary aspects of understanding whether your business has a good shot at succeeding. This section should be 2 pages.
MARKETING PLAN
Marketing is a simple concept, but if often one of the most difficult pieces of business to implement successfully.
You create a product or service that fills a need.
You define who your most likely customer is.
You define where those customers can be found.
You craft a message about how they’ll benefit from your product or service.
You select promotional tactics for delivering that message to your customer.
See? Simple. And it encompasses just about every area of your business, and your ultimate success depends on it. No biggie…
KEY COMPONENTS: Please include all of the following components in your marketing plan:
DEFINE TARGET MARKET: Detailed description of the profile of your target market.
MARKET SIZE AND TRENDS
Be creative, do research, connect the dots for the reader to prove that you not only have identified your target market, but know how big it is and whether it is growing or shrinking.
DISTRIBUTION STRATEGY: How will your product or service physically get delivered to customers?
PRICING STRATEGY: What is your desired image in the market?
ADVERTISING STRATEGY: How will you get the word out?
EXTRA CREDIT (up to 5 points): Example of an advertisement. Including headline, picture/drawing, and text of your advertisement. This section should be 2 pages long.
OPERATIONS AND MANAGEMENT:
LOCATION: How and why this location is good for reaching your target customers
DESCRIPTION OF MANAGEMENT TEAM: Key managers and employees. Their background and how they’ll contribute to business success (it’s kind of like writing a mini-biography on the owners and key employees.
PLAN OF OPERATION: Form of ownership company organization chart, decision making authority, and compensation details (if possible). (1 PAGE)
FINANCIAL PROJECTIONS: (1 PAGE)

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