1. The case issues
This stage is critical to the analysis process. There may be many issues, with each having one or two secondary issues connected to it. Often the root issues are described in the introduction, developed throughout the case and summarized at the end. It is important that you read the case thoroughly and then give a clear and accurate statement of the issues. Although this is the first section of your paper, it is the LAST section that you write.
• 1A–Background: Describe the chronology of significant events that the company and the industry has experienced up to the case time point? This should be one brief paragraph.
• 1B—The Case Issue(s): Describe the current situation of the company at the time of the case. Describe the significant opportunities and threats confronting the organization.
• 1C—Root Cause: Describe the root cause of the situation that the firm is facing. Usually root causes can be pinpointed to either poor strategic decisions made earlier in time (thus it’s important to detail the chronology of decisions), or poor implementation at a functional level. Your analysis below will identify the root cause.
2B: The Remote Environment (STEEPDG analysis)
• What national and international developments influence the firm: changes in social values, attitudes, lifestyles, work ethics, equality standards, education levels?
• What significant technical forces impact the firm: cost of raw materials, Internet, personnel training?
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