Executive Summary (1 page)
2. Table of Content (1 page)
3. Select a topic for investigation. The topic may be from a market of your choice. It could be your company or brand. Give a brief background on the topic covering the industry, problem faced. Also highlight the need to do research. (3 pages)
4. Determine the research objectives for the topic selected. Please note that you can have a maximum of 5 objectives. (1 page).
5. Carry out a secondary research to address the research objective. Select 5 relevant articles in the last 5 years. Summarise the key takeaways from the articles to answer the objectives. (4 pages).
6. Discuss what primary research would you recommend being conducted i.e., quantitative, or qualitative research or both. (3 pages).
7. APA 6th edition references (1 page).
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