Identify the factors that may affect marketing operations.
Cultural and economic analysis (norms, values, beliefs, religion, language, GDP, income distribution, population characteristics, etc.)
Technological changes and advancements including an overview of the promise and challenges that e-business, e-commerce, and e-marketing present for the future
Political, regulatory, and legal factors that may pose a challenge and affect marketing operations
Target market and competitive analysis
Marketing Analysis and Strategies
Develop a marketing analysis and strategy plan:
Product requirements/adaptation
Promotional decisions/strategies
Distribution decisions/strategies
Pricing decisions/strategies
Market Entry and Implementation
Market entry structure
Organizational structure
Technological factors
Budget and financial projections
You may use references from books, articles from reputable journals, or government sources.
The purpose of this assignment is to apply what you are learning in class to a real-life marketing situation. It is critical that you correctly use the international marketing concepts
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