Businesses employ number of strategies to gain competitive
advantage over their competitors. Many times, the strategies of their
competitors, changes in the business environment and ability of the leadership
influences the businesses strategy and response. The increasing importance of
CSR is also influencing business like never seen before.
Assessment
Task Description
For this
assignment, you are required to select any airline based in Europe and perform
the following tasks.
1.
Perform
a SWOT and PESTEL analysis for chosen airline (20%)
2.
From
the analysis in task 1, in your opinion, evaluate how the changes in PESTEL
factors has influenced the Opportunities and Threats business. Critically
comment on how the airline is addressing their Strengths to negate Threats and
Weakness affecting their Opportunities. (20%)
3.
Compare
and contrast the different styles of leadership. Comment on the appropriate
leadership and management style at the chosen airline. (20%)
4.
Recommend
a suitable leadership style that will help them meet their business objectives.
Justify your choice using appropriate literature. (20%),
5.
Critically
comment on their Corporate Social Responsibilities in the processes using
evidence from your research. (20%).
Length required
3000
words Maximum
Format
and Layout
Please
note the following when completing your written assignment:
Writing: Written in English in an appropriate business/academic
style
Focus: Focus only on the tasks set in the assignment.
Document format: Report
Ensure a clear title,
course, and name or ID number is on a cover sheet and a reference using
Harvard referencing throughout is also provided.
Research: Research should use reliable and relevant sources of
information e.g. academic books and journals that have been peer reviewed.
The research should be extensive.
The use of a range
of information sources is expected academic books, peer reviewed journal
articles, professional articles, press releases and newspaper articles,
reliable statistics, company annual reports and other company information. All
referencing should be in Harvard style.
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