Health Promotion Campaign Project

Description:
As we’ve learned, an effective Health Promotion Campaign can play an important role in achieving or
improving health of populations. This is your opportunity to develop a campaign targeting a current
and relevant health behaviour, disease/condition or health/social issue. Your goals should include to
bring awareness to the issue and/or to change behaviour of your target population. The project
should be completed using Health Promotion theory and research that has been covered in the KIN
278 course.
Part 1: Health Promotion Campaign
Value: 15%
– Identify which health behaviour, illness, disease, health or social issue you’d like as your topic.
Choose something of interest to you and ensure that you have a very clear idea of what you
would like to achieve through your campaign (consider your targets and desired outcomes).
– Choose how you’d like to disseminate the campaign info. Options can include a poster,
brochure or a video/advertisement (max 2-3 minutes). If you have an idea outside of these
ones, please don’t hesitate in emailing me. I can let you know if your idea is an acceptable
alternative for this assignment.
– You are welcome to use Microsoft Word, Microsoft PowerPoint or other design platforms to
create your assignment. Please pay attention to the Submission Guidelines section at the end
of this document.
– Start your design! Remember to be purposeful in your choices in terms of content, language,
design and format used. You will need to justify or explain these decisions in Part 2 of this
Project. Are you able to create a slogan and catchy phrase to make your campaign
memorable? Also remember that visual appeal is very important!
– If you are including content that requires referencing, please add this to your Paper as a
separate Reference section at the end. For example, you could have your regular References
section followed by a Campaign References section below that.
Part 2: Paper
Value: 20%
– Your paper should be between 8-10 pages (double-spaced) not including your Title Page and
References. Margins should be 1-inch.
– APA referencing/format should be used. For information about writing in APA format:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html.
– You should include a minimum of five (5) references in total, with at least two (2) being from
peer-reviewed journal articles.
– The paper should be organized using these exact headings:
Introduction and Background
– Introduce your topic clearly and demonstrate (through your research) why it is a priority for a
health promotion campaign. Perform an epidemiological assessment. What is the incidence
or prevalence or mortality rate? What is the impact? Be thorough in your description of the
issue and use research to reinforce why you’ve selected this as your focus.
Reflect on 1-2 past health promotion campaigns that have targeted this issue. Were they
effective or ineffective? How will yours be any different?
– Identify clearly what you are trying to achieve with this particular health promotion
campaign. What are the short- and long-term outcomes that you are hoping for? Are you
focusing on primary, secondary or tertiary prevention? Your paper should include a clear and
concise objective statement. For example: The objective of my campaign is to raise awareness
of the risks of impaired driving at the University of Regina in an effort to reduce mortality from
impaired driving-related motor vehicle accidents in Saskatchewan.
Target Audience/Population
– Identify your target audience for this campaign and provide rationale for your selection. Are
you defining your target audience by age, sex, ethnicity, location, etc.? Does the research on
your health issue support this selection? Why or why not?
– Identify 2-3 barriers or perceived challenges that may the target population from accessing
your campaign or making changes to their health? Use your research to support the
identification of these.
Campaign Description
– Describe your campaign and the tool (poster, brochure, video, etc.) you designed to support
it! Where and how will it be distributed? Why did you make the choices you did in terms of
content, language, design and format?
– Consider how you will evaluate the success of your campaign. Are the results measurable?
– Identify if there are 2-3 partners or stakeholders that you would like to work with in running
your campaign. Are there other organizations or groups aiming to achieve similar outcomes?
Theory Application
– In reflecting on the various Health Promotion theories covered during this class, select one (1)
or more that guided you in the development of your campaign. Describe why you selected
the theory or theories that you did and expand more on how those elements and constructs
were incorporated into your project to make the campaign successful.

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