Course Project is to create the core components of a small business Internet marketing plan. The plan will outline how you will market and sell online a product (good or service) for a small laundry service business. Please refer to Draft 1 (attached).
Deliverable: Submit the Course Project – Draft 3
E-Commerce Environment
Define the general legal and taxation implications of selling online from your location.
Evaluate any ethical implications of selling the product online.
Define at least three sustainability efforts to reduce environmental impact.
E-Commerce Software
Identify any web-hosting and hosted applications needs.
Identify any software application integration needs.
Determine any commerce service provider (CSP) needs.
Security and Payment Systems
Outline a customer data and privacy policy.
Determine an online payment system.
Implementation
Establish objectives that map to the marketing strategy.
Establish key performance indicators (KPIs).
Identify any implementation risks and mitigation plans.
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