Read the Collins’ article (attached) Then, assume a
consultant’s role in which you have been hired by the organization of your
choice(Hallmark). Visit their website to identify their current mission
statement. Share with the class the name of the organization, what their
mission statement is, and how effective and consistent their mission statement
is. Evaluate whether the mission is more focused on markets or products. Apply
the SMART criterion during your analysis.
Company: https://corporate.hallmark.com/culture/hallmark-family/vision-beliefs-values/
Mission statement.
We Believe
That our products and services must enrich people’s lives.
That creativity and quality – in our products, services and
all that we do – are essential to our success.
That innovation in all areas of our business is essential to
attaining and sustaining leadership.
That the people of Hallmark are our company’s most valuable
resource.
That distinguished financial performance is imperative to
accomplish our broader purpose.
That our private ownership must be preserved.
Include two external citations (a website that you found
especially helpful, an article, a YouTube video that relates to a topic we are
discussing). Each citation for every post you make should be hyperlinked and
set to open in a new window when clicked.
Last Completed Projects
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