Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form.

Describe the mix of media you would use to implement your public
relations campaign and explain in detail your objectives for each media
form. Include traditional and twenty-first-century integrated marketing
communication strategies in your discussion.
Describe the government relations tactics you would use as part of
your public relations campaign, and explain in detail how these tactics
will help you achieve your objectives. Explain in detail how these
tactics will help you achieve your objectives.
Explain in detail how you can take advantage of community relations to generate positive publicity for your organization.
Draft a news release that you will use in your public relations campaign (Chapter 15).
Explain in detail how the content, style, and essentials of your
news release will help you persuade the public to your point of view.
Use information from Chapter 15 as support.
Describe the key elements of writing to consider when responding to a public relations crisis or scandal.
Explain the five planning issues related to crisis management that
can be employed to mitigate the scandal or risks (Chapter 17).

Additional Requirements

Include in-text citations when presenting information from other sources.
Use a minimum of three credible, relevant, and appropriate
sources. You should begin your search for sources in the Strayer
Library.
Include a sources page at the end of your paper.
Limit the use of quotes (no more than 10% of direct quotes in body
of paper). Paraphrase content to demonstrate your understanding of the
material.

Note: Source pages are not included in the 4–5 page count.

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