Business proposal/SWOT analysis

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Download and save MGTCB/526 Competency 1 Assessment Rubric and use it as a guide when
completing your assessment.
Assessment Directions
Managers at each level of the organization use SWOT analysis to identify strategies that will
best position the company to achieve its mission and goals.
The first step in a SWOT analysis is to identify and describe an organization’s strengths and
weaknesses that characterize the present state of the company. The next step requires
managers to identify potential opportunities and threats in the environment that affect the
organization in the present or possibly in the future.
When the SWOT analysis is complete, managers begin developing strategies. These strategies
should allow the company to attain its goals by taking advantage of opportunities, countering
threats, building strengths, and correcting organizational weaknesses. Complete steps 1 and 2
below.
Congratulations! You’ve been hired as a manager and have been asked to analyze the current
status of your organization.
Review at least 3 global companies on the Business Source Complete:SWOT Analyses list.
Select a company – either the company you work for, a company you have worked for in the
past, or 1 of the companies on the Business Source Complete: SWOT Analyses list – to use for
the rest of the course (this will sometimes be referred to as “your organization”) and research
its history.
Note: Some reports are more recent than others. It’s in your best interest to find an
organization with a recent (within 2 years) report.

Reccomend: Walmart Corporate

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