Describe the evolution of global and societal trends over time.

1. Identify global and societal trends that affected Nike’s CSR policy.
2. Describe the evolution of global and societal trends over time.

II. Changes in Attitudes and Policy –

1. Provide examples of the ways in which the global and societal trends changed attitudes at Nike.
2. Explain how global and societal trends drove changes to policies at Nike.

III. Response by Nike leadership to Global and Societal Trends –

1. Describe the opportunities that arose from the changing global and societal trends.
2. Explain the challenges presented by the changing global and societal trends.

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