Describe the marketing example (i.e., company’s marketing response to the pandemic) and discuss why it is good or bad marketing.

While we have been in various stages of “shelter at home” due to
the pandemic, think of either a good example or bad example you have
seen of some company or organization’s marketing during this time. Most
businesses have altered their marketing in some way (e.g., new
advertising or sales promotions, new ways of delivering/serving
customers, new pricing approaches). Describe the marketing example
(i.e., company’s marketing response to the pandemic) and discuss why it
is good or bad marketing. What long-term impact do you think their
marketing response will have on the company?

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