Define social media and explain why how the use of social technologies fundamentally changed how people and organizations used the World Wide Web.

Executive summary one paragraph
Please state each question and address them separately in your write-up. Four pages are a target length for this document (1.5 lines spaced). Please use formal formatting following the sample from Module 1, Assignment #1, or better.
There are a total of 20 points for Written Assignment 7.
Grading rubrics for this assignment:
Criterion Points
Quality and Depth of Analysis:
Depth of analysis and response to questions 1-6 15
Quality of Presentation:
Completeness
Organization
Clear and concise writing
Proper referencing (internal and external):
Grammatical/typographical errors
Appropriate length
Effective presentation of information
Timeliness of submission 5

1 Define social media and explain why how the
use of social technologies fundamentally changed how people and organizations
used the World Wide Web.

2. What are the four primary factors described
in the text that set the stage for Web 2.0 or the social Web that we enjoy
today?

3. How can companies utilize social media
collaboration tools to become more competitive?

4. The marketing manager in your department just read a story about the rapid growth Snapchat, a relatively new social media app. Because your company sells fashion items to women in the 18- to 34-year-old age group, the manger thinks this may be a good platform for promoting your company’s brand. You are asked to research the advertising and promotional opportunities on Snapchat and come up with a list of ways to promote your brand on the app. After visiting snapchat.com/ads to conduct your research, you might also want to use a search engine to find additional websites with information about advertising on Snapchat. After collecting your information, prepare a brief memo outlining your recommendations

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