Describe the feature, benefits, and price point of the U.S. product.

A. Identify and briefly describe your selected low- or low-to-middle income classified target market.
B. Describe the feature, benefits, and price point of the U.S. product.
C. Characterize the brand and product positioning within the U.S. market, providing your rationale.

II. Globalization versus Responsiveness: With respect to your product design and positioning, identify the industry and target market factors in favor of
either globalization or responsiveness.

III. Target Market Challenges and Adaptations
A. Describe the product-related problems or challenges faced by consumers in the target market.
B. For the target market, describe at least two adaptations to the product’s features and benefits to address the problems or challenges.

IV. Summary of Recommendation to the Company’s CEO: Your response should include whether the benefits of local responsiveness outweigh its costs.
A. Describe the trade-offs (advantages and costs) within the I-R framework that your firm should understand before it considers adapting or
creating a product for this market.
B. Describe how marketing, product development, and manufacturing can collaborate to maximize integration benefits while remaining responsive
to the target market.
C. Describe how responsiveness might impact your product’s time to launch, take-off, penetration, and diffusion.

Rubric
Guidelines for Submission: Your submission should be 3 to 5 pages in length. Your submission should follow the most recent APA guidelines for formatting and
references.
Critical Element Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evid

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