Managing a growing Business

During Unit 6, we compared and contrasted both good and bad cultures. This weeks
case study highlights this contrast well. The Leader Bank case study is the basis of our
Unit 6 Paper.
Instructions:
Adding to your paper in Unit 5, consider the case study found at the end of Chapter 7 of
our text. As you read the case study, focus on the culture of Leaders Bank. Then
answer the following two questions.
1. What is Leaders customer value proposition? What are the necessary
conditions for Leaders business model to be successful?
2. Consider your business that is the focal point of this course. Based on our text,
resources, and this case study, design a vision that leads to the desired growthfocused culture. Explain.
Requirements:
Include a title page, 12 pt. font in New Times Roman, double-spaced, reference
page, and in-text citations.
Submit a Word document in APA format.
The required length is five paragraphs minimum.
Papers should have a clear introduction to the thesis, body, and conclusion.
Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.

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