Marketing Plan
Instructions:
1. Prepare a Marketing Plan related to your Strategic Plan. Consider the Four “P”s of Marketing.
2. Include correct use of APA Style Guidelines with:
A. Market share analysis
i. Competition (8 points)
ii. Payor mix (and any changes that would have to be made) (8 points)
B. What is the product you are promoting?
i. What activities are to be promoted? (11 points)
ii. Who is to do the promotion activities? (9 points)
iii. What are the time frames? (9 points)
C. What markets are being targeted? (20 points)
D. How will you know the marketing plan is effective? i.e. Outcome measures or controls (20
points)
E. Identify one to two items that could cause disruption of your plan e.g. main physician support
leaves area (5 points)
F. Scholarly paper written in APA 7th edition; 4-5 pages minimum excluding title page and
reference page (10 points)
3. Please review the Sample Assignment located in the Sample Assignments at the very bottom
under Modules
Please Note: This assignment submission is enabled with Unicheck to check for plagiarism. I would
encourage you to submit a draft of your work early so that you can then view your plagiarism report.
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Graders will only assess your latest submission.
1
a. Market
Share
Analysis:
Competition:
8 pts.
8 to >7.0 pts
Exemplary
Assessment of the
competition is
complete, with
specifics about the
neighborhood and
location
7 to >6.0 pts
Proficient
Assessment of the
competition is complete,
with specifics about the
neighborhood and
location noted with
opportunity for
improvement
6 pts
Meets
Minimal
Requirements
Limited
description of
competition
6 to >0 pts
Needs
Improvement
Missing
identification
of competition
or minimal
information
1b. Market
Share
Analysis:
Payor Mix
(and any
changes that
have been
made to it): 8
pts.
8 to >7.0 pts
Exemplary
The payor mix of
the organization is
identified and there
is reference to
changes that would
need to be made to
accommodate the
project
7 to >6.0 pts
Proficient
The payor mix of the
organization is identified
and there is reference to
changes that would
need to be made to
accommodate the
project with
opportunities for
improvement
6 pts
Meets
Minimal
Requirements
Payor mix is
identified;
however, no
discussion
regarding
connection to
the project
6 to >0 pts
Needs
Improvement
Payor mix not
clearly
defined and
no connection
to the project
2. What
activities are
to be
promoted?
11
pts.
11 to >10.0 pts
Exemplary
Activities that will be
promoted in
marketing the
10 to >9.0 pts
Proficient
Activities that will be
promoted in marketing
the project are clearly
9 to >8.0 pts
Needs
Improvement
No clear
identification
8 to >0 pts
Meets
Minimal
Requirements
Limited
Module 3: Assignment: Marketing Plan 8/28/21, 8:27 AM
https://uta.instructure.com/courses/91826/assignments/966856?module_item_id=3667533 Page 3 of 4
11 pts
9 pts
9 pts
20 pts
project are clearly
identified. Budget for
marketing is
presented and
elements in budget
relate to the
marketing of the
project
identified. Budget for
marketing is presented
and elements in budget
relate to the marketing
of the project with
opportunities for
improvement
of activities to
be promoted.
No budget for
marketing.
thought to
activities that
will need to be
promoted.
Discussion is
limited.
3. Who is to
do the
promotion
activities?:
9
pts.
9 to >8.0 pts
Exemplary
Personnel who will
be promoting the
activities in
marketing the
project are clearly
identified.
8 to >7.0 pts
Proficient
Personnel who will
be promoting the
activities in
marketing the
project are
identified.
7 pts
Meets Minimal
Requirements
Limited thought to
the personnel who
will need to be
involved.
Discussion is
limited.
7 to >0 pts
Needs
Improvement
No clear
identification
of personnel
to be
involved.
4. What are
the time
frames?:
9
pts.
9 to >8.0 pts
Exemplary
Time frames for
promoting the
activities in marketing
the project are clearly
identified.
8 to >7.0 pts
Proficient
Time frames for
promoting the
activities in
marketing the
project are
identified.
7 pts
Meets Minimal
Requirements
Limited thought to
the time frames
for marketing.
Discussion is
limited.
7 to >0 pts
Needs
Improvement
No clear
identification
of marketing
time frames.
5. What
markets are
being
targeted?:
20
pts.
20 to >19.0 pts
Exemplary
Clear
identification of
markets to be
targeted
19 to >18.0 pts
Proficient
Identification of markets
to be targeted is present
with opportunities for
improvement
18 to >16.0 pts
Needs
Improvement
Target markets
are not identified
or minimal
discussion.
16 to >0 pts
Meets
Minimal
Requirements
Limited
discussion of
markets to be
targeted
Module 3: Assignment: Marketing Plan 8/28/21, 8:27 AM
https://uta.instructure.com/courses/91826/assignments/966856?module_item_id=3667533 Page 4 of 4
Total Points: 100
20 pts
5 pts
10 pts
6. How will
you know the
marketing
plan is
effective? i.
e.
Outcome
measures or
controls: 20
pts.
20 to >19.0 pts
Exemplary
Clear plan to
evaluate the
outcome of the
marketing efforts.
19 to >18.0 pts
Proficient
Plan to evaluate the
outcome of the
marketing efforts is
present – could be
strengthened.
18 to >16.0 pts
Needs
Improvement
No clear
identification of
evaluation of the
marketing plan.
16 to >0 pts
Meets
Minimal
Requirements
Limited
discussion of e
valuation plan
7. Identify 1-2
items that
could cause
disruption in
your plan e.g.
Main
physician
support
leaves area
: 5
pts.
5 to >4.0 pts
Exemplary
Clearly and succinctly
dentifies two items
that might cause
disruption and
explanation of what
would be done to
counter those.
4 to >3.0 pts
Proficient
Identifies two
items that might
cause disruption
and explanation of
what would be
done to counter
those.
3 pts
Meets Minimal
Requirements
Identifies one
item that might
cause disruption
and limited
explanation of
how this would be
handled
3 to >0 pts
Needs
Improvement
No
identification
of anything
that might
disrupt the
plan.
8. Scholarly
paper written
in APA 6th
edition: 10
pts.
10 to >9.0 pts
Exemplary
UTA CON Title
Page; Grammar,
spelling, format,
references are
APA 7th edition
9 to >7.0 pts
Proficient
UTA CON Title
Page; Grammar,
spelling, format,
references are APA
7th edition with 1-2
errors
7 to >6.0 pts
Needs
Improvement
More than
three or four
errors
combined
6 to >0 pts
Meets Minimal
Requirements
Headings not 7th
edition, few errors in
citations, lacking
introductory or
conclusion
paragraphs,
incorrect Reference
forma
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