KNR 370
Market Segmentation
Find a video ad (on YouTube) for a popular recreation service or good. For example: Nike running shoes, Soul Cycle, the NFL, etc. Using at least three of the bases for segmentation (pg. 160-163 in Ch. 7) below, develop a “consumer profile” for the group being targeted in the ad campaign. Be thorough in your assessment. Remember, you shouldn’t tell me what you see in the advertisement, but who you think this ad is targeting.
Post the link to the advertisement here:
· Demographics
· Psychographics
· Geography
· Behavioral Characteristics
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