What are three components that are necessary to have in a personal brand?

A reflexive essay or diary often focus on an experience and your explanation of how that
experience changed you or aided in your growth as an individual. Reflexive essays are
important for developing critical thinking skills and learning how to express opinions in
greater depth. Because reflexive essays center on your perspective of a particular
experience, instructors often assign a journal, log, or diary to record your intellectual
journey with the assignment. Unless otherwise directed, you should write reflexive essays
in the first person and past tense and frame them in a logical order.

Question:
Describe what a personal brand means to you. What are three components that are
necessary to have in a personal brand? Which one do you feel is the most important?
Explain and share your rationale. Can you provide a name of someone who has a strong
personal brand and why?

Reference: https://www.forbes.com/sites/goldiechan/2018/11/08/10-golden-rules-personal-branding/?sh=3cbbfc0e58a7

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