Opening a Restaurant business plan in Detroit, Michigan **No Plagiarism please**
Section 1: Up to 10 pages
Mission & Vision Statement
Mission & Vision Statement Guideline
The mission and vision statements are a paragraph with bullets.
The mission and vision statements include, but are not limited to the business’s corporate social responsibility, ethics, and sustainable business practices priorities.
The narrative fully explains the meaning and purpose of the mission and vision statement.
Two pages minimum.
Business Description with Industry Analysis
Write a description of your business, including the items listed below.
Business Description Guideline
Describe the type of business and legal structure for a sole proprietorship of the business.
Provide a description of the product/service.
Include the innovation the product/service brings to the marketplace.
Discuss the distinctive core competencies of the business.
Provide an overview of the location of the business.
Discuss the demographics and psychographics of the target market.
What is the problem/need the product/service solves or addresses?
How will the product/service solve or address the customer’s needs?
What are the features, advantages, and benefits of the product/service?
Two pages minimum.
Industry Analysis Guideline
Description of your business’ industry
State of the industry
History of the industry
Size of the industry
Industry evolution
Failures in the industry
The trend–where the industry is expected to be in five to ten years
The key players in the industry
Barriers to entry
Market niche
Competitive analysis
Environmental scan
Strategic positioning of your business
Preliminary SWOT analysis (aka situation analysis)
Other issues to include, if applicable:
Copyrights, patents, & intellectual property rights
Research & development activities
Section 2: Up to 10 pages
Strategic Positioning Plan
Write the Strategic Positioning Plan for your proposed business, including the items listed below.
Strategic Position Plan Guideline
How do you see your customers using your business to improve their lives or solve a problem?
What kind of product or service is your business?
What are your customer’s pain points?
How is your business a better idea than your competitors?
What is your brand identity?
What is your vision for the evolution of your business?
Draft a business positioning statement.
The narrative should also include the following:
· The history of the industry (or industries)
· Size of the industry
· Industry evolution
· The trend–where the industry is expected to be in five to ten years
· The key players in the industry
· Perform a competitive advantage analysis
· Barriers and challenges to entering the market
· Environmental scan
Other issues to include, as applicable:
· Copyrights, patents, & intellectual property rights
· Research & development activities
· Failures in the industry
· Opportunities
· Changes in the market
· Description, if the innovation is a product or a service, and what this product means for the industry
Product/Service
This section covers your product/service. In the week 1 discussion forum, when you were brainstorming the product/service, you thought through your concept within the framework listed below. This section calls you to develop a narrative that takes your product/service concept to a deeper, more granular, level. Use the discussion from Week 1 to help inform this section.
Discuss your product/service in this section, include details and specifics:
· What is the problem/need the product/service solves or addresses?
· How will be product/service solve or address the customer’s needs?
· What are the features, advantages, and benefits of the product/service?
· Who is the customer, in demographic terms?
· What is the customer’s psychographic?
· Where is the customer located — what is the geography?
· What is the proposed marketing mix?
· How is the product/service innovative?
Section 3: Up to 15 pages
Marketing Plan
Write the marketing plan, including the items listed below.
Marketing Plan Guideline
· Provide a description of your product/service.
· Discuss the innovation your product/service brings to the marketplace.
· What is the problem/need the product/service solves or addresses?
· How will the product/service solve or address the customer’s needs?
· What are the features, advantages, and benefits of the product/service?
· Describe any product variances.
· Describe the social media marketing applications.
· Describe how GIS will be used to capture market data.
· Position in the PLC.
· Position in the ILC.
· Describe the plan for branding, including the use of logos, slogans, jingles, mascots and color schemes.
· The value proposition.
· The marketing mix.
· The major characteristics of the target market (demographics/ psychographics/geographics).
· Competitive analysis.
· Total sales to this market in the geographic area.
· Total sales, year one, year five, and year ten.
· The percentage of demand this business expects to capture.
· The FMOT and SMOT for the customer.
· Marketing communication plan (internal and external).
· Customer relationship management plan.
· Eight pages minimum.
Management Plan
Write the Management Plan, including the items listed below.
Management Plan Guideline
· Board of Directors & rationale for members
· Management and ownership
· Management staff structure with an organizational chart
· Key managers
· Talent management plan
· Diversity, equity and inclusion plan
· Organization chart
· Job descriptions
· Recruitment plans
· Retention plans
· Compensation plan
· Rewards, bonus, recognition plans
· Training & development plans
· Insurance plans & costs
· Government rules & regulations (if applicable).
· Six steps of economic decision making as applied to your business
· Seven pages minimum
Section 4: up to 10 pages
Operations Plan
Write the Operations Plan,
including the items listed below.
Operations Plan Guideline
· Describe how the supply
chain will be developed to create time to market, quality, innovation, or cost
· Key suppliers and customers
· List of potential suppliers
· Production & service
delivery procedures
· Overall Supplier
Relationship Management (SRM) to include all ethical considerations
· Supply Chain service
providers
· Logistics
· Packaging
· Transportation
· Physical Plant Layout
· The workflow of the supply
chain (from the supplier to the customer).
· An organizational chart of
the logistics department.
· DMAIC
· Ethical considerations
· Start-up expenses (detailed)
***Please see attached file for the rest of the instructions***
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