For your selected organization or company, identify a specific event, situation, or announcement that warrants the dissemination of a press release to various audiences. You will create three different versions of the press release tailored to the intended audience via the appropriate channels. Possible examples could include a traditional print/PDF press release, e-mail press release, social media press release, feature press release, hybrid press release, etc. Follow AP style.
You will also write a 1-2 page explanation of your three different versions explaining the formats selected and why, how you would distribute them and to whom, the differences between your different versions and the justification for the strategic decisions you made between formats.
Submit all 3 versions and the written explanation in a single file (Word or PDF).
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