What were the pros and cons of its current marketing plan?

1.
Evaluate the evolution of Walmart’s marketing
campaign over the years. What does the
company do well? What were the pros and
cons of its current marketing plan? How
has Walmart continued to compete with Amazon?

Requirements:
·
3 double-spaced; 10-12 point font
·
APA style citations of sources may be as
footnotes or endnotes; please include a bibliography
Grading:
You will be graded on completeness, justification, flow and
professionalism. Most important is whether you answer the questions in their
entirety and support your analysis with research using external sources, which
may include the textbook.
(WE’RE USING ——— MARKETING MANAGEMENT BY KOTLER/KELLER 15E )

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