Discuss other elements surrounding stealth marketing that you’ve discovered in your research, such as any new or changing expectations of consumers towards this type of marketing.

You work for a large restaurant company with franchises throughout
the southwest. Your CEO recently heard about stealth marketing and
wonders if it would be a good marketing strategy for the company. Your
boss, the marketing director, Julia Garcia, has a meeting with the CEO
on Monday and needs to brief him on what stealth marketing is exactly
and the pros and cons/benefits and challenges. The CEO also wants her to
provide a recommendation on whether it is ethical and if the company
should engage in it. Your boss has asked you to do research on stealth
marketing and write her a memo to take to the meeting with the CEO.
Research stealth marketing.
Using credible sources, write a 1-2 page, single-spaced business memo (Links to an external site.) with the following sections (use these headings in your memo):
Stealth Marketing
Explain what this type of marketing is. Cite source(s) in APA.
Pros & Cons
Identify the pros and cons of stealth marketing (and/or benefits and challenges). Cite source connection(s) in APA.
Other Considerations
Discuss other elements surrounding
stealth marketing that you’ve discovered in your research, such as any
new or changing expectations of consumers towards this type of
marketing. For example, you might share if companies engaging in stealth
marketing have had especially positive or negative reactions from
consumers that might affect consumer attitudes toward the company one
way or the other. Or, you might discuss the impact on brand awareness,
if applicable. Cite connection(s) in APA.
Conclusion
Write a conclusion with your analysis of
whether this practice is ethical, in a grey area, or not ethical or a
mixture depending on how it is used. Conclude whether the company should
engage in it or not. Explain why or why not giving detailed reasoning
to support your analysis. You should be making at least one or two connections to sources and/or materials from class to support your conclusion, either through the use of paraphrasing or direct quotation. If you cannot think of anything that you can apply or use from your research, do more research. Citations for these should be in APA.

Requirements
Prepare a full 1-2 page memo reporting on your findings and conclusions (memo format, Times New Roman, 12 pt font, single-spaced).
Use appropriate chunking/headings in your document (See headings above).
Include a minimum of 2 outside sources (you are welcome to also use our concept text as an additional (3rd) source).
Make several connections to your research, using a combination of quotations and paraphrases to demonstrate these connections.
Cite correctly in APA, for both in-text and reference listings.
Prepare a professional document that has been revised, edited,
and proofed well, and is ready to submit to the marketing director.

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