Scaling up of the Mercularis business to other regional and city councils, including building relevant networks and reaching out to the larger community (publicity and marketing strategies). This can also be done for other states.

Challenges for this projects is:
Scaling up of the Mercularis business to other regional and city councils, including building relevant networks and reaching out to the larger community (publicity and marketing strategies). This can also be done for other states.

This assignment should provide an in-depth analysis of the company’s (mercularis) business challenges and their solutions.

The analysis should cover all components of the Business Model Canvas (BMC) framework.
YOU SHOULD FOCUS ON CUSTOMERS. It is essential that you spend time studying all parts of the BMC before completing your Individual Assignment.

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