Explain the differences between service and merchandise retailers.

the case studies are drawn by chapters there will be 4 in total with 2 pages each
there is 4 case study’s 2 pages long Time New Roman – 12 point font – double spaced
1st – Due September 17
2nd October 14
3rd November 10
4th December 1
This will be on – Retailing Management 10th Edition
The 1st case study is based on these • Identify retailing activities.
• Realize the importance of retailing in the U.S. and world economies.
• Analyze the changing retail industry.
• Recognize the opportunities for you in retailing.
• Understand the strategic retail management decision process.
• List the differnt characteristics that define retailers.
• Categorize the various types of food retailers.
• Identify the various types of general merchandise retailers.
• Explain the differences between service and merchandise retailers.
• Illustrate the types of ownership for retail firms.
• Understanding the channels used by retailers.
• Compare the relative strengths of the major retail channels: stores, Internet, mobile, and social; and catalog and other nonstore channels.
• Describe the opportunities associated with a true omnichannel strategy.
• Anaylze the challenges facing multichannel and omnichannel retailers.
• Describe the process that consumers go through when making retail patronage and buying decisions.
• Identify the different types of buying processes.
• Summarize how the economy and social factors affect customer purchase decisions.
• Determine why and how retailers group customers into market segments.
I had selected Walmart as my case study

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