Discuss both the reasons why a soda tax could potentially succeed and fail at reducing soda consumption.

In an effort to reduce consumption of sugary beverages, more and more US cities have proposed to implement a tax on soda (check out this website to learn more about soda tax in Berkeley: http://www.healthyberkeley.com/about-berkeleys-tax-ordinance). Discuss both the reasons why a soda tax could potentially succeed and fail at reducing soda consumption.

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