The tipping point is the moment a small trend begins to have a huge effect. This is made possible according to Gladwell by the “law of the few”, the idea that a small group of people can make an idea, product, service spread like a virus becoming an impactful trend. You will have to create a media campaign for a product, service or idea that your group feels could become a “tipping point trend”. (Meaning it can be a current brand or you can invent one) You can do this as a power point. See attached materials and websites for tipping point with examples. I will be adding some updates if I will receive ones.
https://scs.georgetown.edu/news-and-events/article/7550/why-influencers-cant-achieve-tipping-point
https://www.business2community.com/loyalty-marketing/brand-loyalty-social-marketing-tipping-point-01694810
STAGE I-
In stage 1 you need to pin down three key things
Product, Idea, Service
Justify why this product would be big (each group member)
Name of your agency
Choose a YouTube Maven
Maven’s are information hustlers; they love to share information
Think of YouTube unboxing personalities or people who inform/educate their fan base.
Nominate Social Media Connectors/Influencers
Explain why they are great for your idea
How would they Spread the word
Social Media Challenge/Game
Digital Media Convergence: How will your social media connector promote on different platforms
Challenges
Memes
Gifs
Stage II-Pitch Idea
Choose a celebrity Salesperson
It can be any level of celebrity but justify why their credibility will help your product
Describe the Super Bowl Commercial
Apply Consumer Journey from chapter
1 of 3 reasons of advertising.
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