Directions
Your answers should show familiarity with the text and topics being covered in the unit.
Use the text, lecture notes, and/or PowerPoint as references
Each question response should consist of at least 150 words.
Responses should be free of typographical, spelling, and grammar errors.
Review the analysis assignment grading rubric and the marketing plan rubric on the Assignments and Grading page.
Due Date
By 11:59p.m., Sunday, CT
Questions
Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, delivering and exchanging value). What would you expect to be the same and what would you expect to be different between two companies that apply one versus the other approach?
You are considering working for United Way upon graduation. Explain how the marketing goals, strategies, and markets for the nonprofit differ from a for-profit organization
How has PepsiCo employed a product development strategy?
Describe the value propositions the social networking sites YouTube and Facebook offer Web users.
By week six, you will complete a brief, marketing plan that follows the marketing plan rubric on the Assignments and Grading Page. Review this rubric and the marketing plan template
download
in the files area (This template is for a much more extensive plan than the one you will write), and prepare a brief SWOT analysis for the product/service you have selected for your marketing plan
Last Completed Projects
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