Select a commercial or Public Service Announcement (PSA) that uses an emotional appeal/Pathos.

After reading the Introduction to Chapter 14 and then sections 14.1 to 14. 7, complete exercise “3” at the end of section 14.5:
Select a commercial or Public Service Announcement (PSA) that uses an emotional appeal/Pathos.
Identify the organization along with the topic/issue presented in the PSA or commercial.
Using the information in this section, how would you characterize the way it persuades listeners with emotion?
Is it effective in persuading you as a listener? Why or why not?
Include a Reference page citing the source in APA format.
Write your response in a letter to your instructor using the formatting for letters explained in Section 9.2 of our text.

Rubic
Choice of media
The student chooses a commercial or public service announcement that contains an emotional appeal of some kind.

Analysis
The student analyzes the choice of media to answer the following assignment questions: How do you categorize the way the commercial or PSA persuades listeners with emotion? Is if effective in persuading you as a listener — why or why not?

Business letter format
The student uses proper format for a business letter as outlined in the textbook figure.

Grammar & style
The letter is free of grammatical and stylistic errors; there is evidence that the student proofread.

Last Completed Projects