Assignment: Mini case study: Liverpool relaunched
Read the questions, then the case material, and then answer the questions. Please submit your answers in a MAXIMUM TWO PAGE DOCUMENT (page 1 to answer questions 1-3; page 2 to answer question 4)
Questions
What problems did Liverpool face in attracting tourists? (Use the information in the case study, but you may also want to look up Liverpool, and rival cities, on the Internet.)
How could good marketing help to overcome these problems?
How could relationship marketing help Liverpool to attract more visitors?
Write a short piece (approx. 200 words) on Liverpool for inclusion in a tourist guide. You should identify different aspects of the city that will appeal to different types of visitor.
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