Marketing – Customer Behavior – “How Restaurants Use Psychology to Make You Spend More Money”

Watch this video: https://www.youtube.com/watch?v=I4WzImgnP4w

Watch the video at https://www.youtube.com/watch?v=I4WzImgnP4w and answer the following four questions (one paragraph for each question with a minimum of 150 words):

1. Based on the video, name a few of the ways mentioned in which restaurants can use psychology to change the behavior of consumers. (one paragraph, minimum of 150 words)

2. There are ethical implications to using psychological tactics in order to influence consumers. When is manipulation wrong? (one paragraph, minimum of 150 words)

3. People like to feel in control of their thoughts and actions. How does this affect marketers using psychology to influence consumer behavior? How can consumers gain more awareness of when they are being paychologically influenced by a marketing ploy? (one paragraph, minimum of 150 words)

4. Provide an example of a time you realized a company, advertisement, or salesperson was attempting to influence your behavior. How did you feel after becoming aware? Did it change your feelings toward the brand? (one paragraph, minimum of 150 words)

***Two of the three required sources are provided. The first source is the video, in which the majority of the answers should come from the video. The second source is the attached course book material “Johnston, M.W., & Marshall, G.W. (2018). Marketing
management (3rd ed.). McGraw-Hill”. Please research to add one additional source.

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