create a comprehensive media kit that serves as a “Go to” source of information for media and public inquiries of your organization. You must include a minimum of four different types of materials that are most aligned to the organization’s objectives (options will be provided when assigned).
Options can include, but are not limited to:
Backgrounder
Fact sheet
Video News Release (Video or Script)
Press Release
Photo Archive
Photo Opportunity Advisory
Newsletter/Magazine Story
Speaker’s Bureau Information
The media kit can be submitted as a website or combined as a single file (PDF or Word).
The assignment for the week is to create a media kit (PDF) or digital newsroom (website) that contains at least four documents (fact sheet, backgrounder, infographic, speaker’s bureau, press release, photo archive, etc
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