Read the case Amazon Versus Walmart: The Battle for Online Dominance
Answer should be provided as if you were presenting it to senior management of a company.
1. Assume that you are hired by Sears/Kmart to identify the key elements that drive Walmart’s success. What is the single most important aspect of Walmart that you would recommend that Sears/Kmart imitate in order to experience similiar success?
2. Assume that I am the owner of Walmart and that you are the senior management of Sears/Kmart. As owner, I am willing to give you some of the things that you identified. What can I gave you to allow you to sufficiently compete against Walmart?
3. How should Walmart respond to Amazon and the growth of online retailing?
4. Provide a summary of Key Ideas
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