Foundations of Marketing
Author: Pride, W. M., & Ferrell, O. C.
Publisher: Cengage Learning
Edition: 8th
Many retailers now engage in multichannel retailing by employing multiple distribution channels that complement their brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers reviews, and make actual purchases.
Read Video Case 14, Sephora: Brick or Click or App, in your text (Chapter 14).
In a one- to two-page paper, describe Sephoras retail positioning.
How does it differentiate the company?
Why would Sephora invest so heavily in apps and other technology that can substitute for the in-store experience?
This paper should be one to two pages in length and written in the current APA Style.
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