Identify the core competencies that are at the heart of the firms competitive advantage.

Text Book: Strategic Management Edition 17th A Competitive Advantage Approach
Team member C should answer the following questions for PM-3:
Identify the competitive position held by your firm. Which, if any, of your resources are helpful in sustaining the firms competitive advantage?
Identify the core competencies that are at the heart of the firms competitive advantage.
Perform a SWOT analysis for your firm. Remember that strengths and weaknesses are internal to the firm, and opportunities and threats are external. Focus mainly on strengths and weaknesses because the OT comes from the External Analysis
In identifying strengths and weaknesses use chapter 4 and analyze functional areas such as Marketing, Research and Development, Production/Operations, and Management Information Systems. You do not need to do Internal Factor Evaluation Matrix.
You are also responsible for the Financial Analysis but it is not included with this project module. You can find the requirements for this analysis under the term paper module under Modules. Be sure to reference the source of the income statement and balance sheet that you use to calculate the financial ratios.
Requirement from Term paper Internal Review highlighted porttion in file.

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