You just purchased a small bakery in a trendy area of an urban metropolis. In the morning, you sell bagels and donuts and move to cupcakes and baked good in the afternoon/evening. Your top priority is ensuring that you have enough food to meet demand, but not too much that it becomes waste. An efficient distribution channel is essential in keeping your company afloat.
See your simple distribution channel below:
Choose any company in the travel and tourism industry (do not choose any organization that sells food) and describe their distribution channel and include the following:
Provide a chart showing their distribution channel (Note: you should include all steps as illustrated above);
Describe the logistics of the distribution channel and how goods/products travel and transform throughout the process; and
The challenges the channel presents and what recommendations can you provide.
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