Psychological pricing is a unique way to think about pricing schemes. Find an example of a good that uses this pricing
strategy or appears to be an example of a good taking into account psychological pricing. Answer the
following questions in an executive summary style report. Pretend as if this report were going to a VP in
charge of pricing and you had been asked to find an example.
1. What is the good
2. Explain the pricing scheme the good/service uses
3. Why do you think it follows psychological pricing schemes
4. What concerns might the company have if “caught” . (For this project, be sure to clearly label the questions. You may use headings or bullet points to ensure
you answer all four completely.)
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