a digital marketing strategy report for a hotel in Glasgow.

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In this assignment, you need to write a digital marketing strategy report for a hotel in Glasgow. It is a family-owned and operated mid-sized hotel (generally under 150 rooms).
You need to make assumptions about the detailed business of this hotel, including location, standards (e.g., economy, luxury), facilities, targeted consumers, price, revenue, and so on. Your assumptions should make sense and be realistic. You are expected to verify some of your assumptions using publicly available data or information. For example, if you assume the hotel is an economy hotel, you can then use the price of other competing economy hotel(s) in the same area as a reference point to set your hotel price.
One or more feasible and realistic marketing goals need to be set based on your hotel assumptions. Your plan on how the hotel business will achieve the marketing goals should via online channels (e.g., digital advertising, social media, etc.). You need to describe these channels in detail and make predictions on how well these goals will be achieved.
Your report should include (but not limited to) the following:
• Description of the hotel and its business details
• Situation analysis that identifies the marketspace and main competitors
• Description of your marketing goals and budget
• Discussion of digital advertising strategies that you think may be suitable
• Justification of your finally selected digital marketing strategy
Relevant references (e.g., academic journals, books, online resources) should be used to justify assumptions and decisions taken.

Criterion
Background description (15%)
Situation analysis (15%)
Description of marketing goals and budget (10%)
Discussion of potential digital advertising strategies (30%) Justification on the finally selected digital advertising strategy (30%)

The hotel and its business have been very well introduced. You have critically analysed the advantages of its business against competitors. You have discussed a few feasible digital advertising strategies in detail. Your selected final strategy has been very well justified, and you have made reasonable predictions on the expected outcomes. The report is well-written and informative. Your analysis and evaluation are clear, detailed, and accurate.

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