and for presentation.
The requirement needs 500 words speaker notes, however, i understand that i cannot measure by this 500 words, bcz got words on the pages. Let it be 7-8 slides
Prepare a presentation with speaker notes and a briefing report in which you should include:
• An introduction, evaluating the purpose of strategic marketing
• A diagram of the marketing planning process.
• A critical review of at least three marketing concepts/models/theories and how they relate to
the marketing planning process.
• A critical discussion of the significance of branding using Amazon as an example.
• Illustrate the concepts of ‘brand pyramid’, ‘brand positioning’ and ‘brand management’, and
how and why these concepts should be integrated into marketing planning.
Delivery and Submission:
• 1x Presentation file with speaker (500 words)
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