In this essay, you are being asked to select two ads for similar products and write an essay that discusses how they appeal to different audiences. In other words, you should select two ads for similar products and discuss how they appeal to different audiences. In other words, you should select two ads for the “same type” of product. The two ads do not have to be for the exact same product just for the same kind of product (for example, two car ads or two beer ads). However, the two ads must appeal to different audiences (for example, if one ad clearly appeals to men, you might look for a second ad that appeals to women).
In your essay, you must identify the purpose of each ad, identify the intended audience of each ad, and discuss how the ad appeals to each audience. You need to be detailed in your discussion of the appeals. You might want to think about the types of appeals that were discussed in “Advertisings 15 Basic Appeals.” Which of these appeals are used in the essay? How do these appeals help to persuade the intended audience?
Your essay should not merely be an answer to the above questions. It needs to be a unified essay with a clear thesis. Perhaps the best way to look at it might be to compare and contrast how the two ads attempt to appeal to different audiences. A rough thesis for this sort of essay might be “While the advertisement for the Toyota uses references to affordability and fuel efficiency to appeal to a middle-class family audience, the ad for the Jaguar uses appeals based on luxury to attract a more affluent audience.
Things to remember:
*Your paper must have a unifying thesis
*Your paper should be approximately 1000 words (4 pages) long.
*Your paper must be double-spaced typed/computer printed.
*You should use MLA format for the essay and include a works cited page listing your two ads and any other sources that you use. If you use Fowles’ essay, you should include it on the Works Cited.
*You should briefly describe your ads, but be careful to avoid over-summarizing.
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