Bad CSR Ad in last 12 months
It should be related to Corporate Social Responsibility (CSR) messaging. This includes the launch of eco-friendly products, cause-related marketing campaigns, and other philanthropic initiatives such as donations, employee volunteerism, and so on.
The campaign must have been launched in the last 12 months
Criteria:
1. Appeal type (fear appeal is an example)
2. Aligning with the Companies goals and business practices. (I.e not pandering)
3. Ad recognition (I.e. digestibility)
4. Brand Attitude
As a general guide, for the bad advertising campaign, you should also include some recommendations for how the firm could have improved upon this campaign.
