Ad Critiques

Bad CSR Ad in last 12 months

It should be related to Corporate Social Responsibility (CSR) messaging. This includes the launch of eco-friendly products, cause-related marketing campaigns, and other philanthropic initiatives such as donations, employee volunteerism, and so on.

The campaign must have been launched in the last 12 months

1. Appeal type (fear appeal is an example)
2. Aligning with the Companies goals and business practices. (I.e not pandering)
3. Ad recognition (I.e. digestibility)
4. Brand Attitude

As a general guide, for the bad advertising campaign, you should also include some recommendations for how the firm could have improved upon this campaign.