Assignment
Instructions (4-5 single spaced pages)
You are
an SID and have been told your university is adding women’s field hockey as a
varsity sport beginning in the fall. There is no current club team so this will
be a new sport starting from scratch and it will compete in the same conference
as all your other sports.
Create
a communications plan that describes in detail, how you would publicize the new
sport at your school, from now (April) until the student-athletes report to
school in late August for the fall season.
You are
responsible for devising a plan to generate media and fan interest and also to
prepare to cover the new sport the same way you cover your current sports.
Materials
submitted as part of this assignment are:
1. Write a
press release announcing the addition of the sport (1 page)
2.
Explain how you would orchestrate a press conference to announce the hiring of
the first head coach. What would it look like? Who would be involved? How would
you ensure the media attended? How would you cover it internally?
3.
Create a hypothetical timeline of news dissemination that you would schedule
throughout the four months to maximize publicity before the season begins.
Provide a brief description of the content of each. For example, press
releases, press conferences, feature stories, videos, social media posts,
social events, etc.
4. Make
an internal list of the details that your sports information office must consider
to be ready to handle the coverage of field hockey in the fall, both before the
season begins and throughout that first season.
5.
Explain in a summary, your approach to this communications opportunity and what
you feel would be the most important tasks as well as the potential challenges
(1 page).
Finally … be creative. How would you best take advantage of this
historical event, both from a publicity angle and an archival one.
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