Rubric
The material demonstrates critical thinking in its discussion of demographics of your select location.
Includes discussion on advantages of using three (3) marketing tools at your healthcare system and location.
Includes discussion on disadvantages of using three (3) marketing tools at your healthcare system and location.
The material demonstrates critical thinking in its recommendation of a marketing tool that would yield the highest marketing potential of your select healthcare system and location.
In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.
The Following healthcare systems that you explore:
Ambulatory care
Next, select an environment/location:
Downtown New York City
Denver, Colorado
Mobile, Alabama
Boston, Massachusetts
Rural Minnesota
Savannah, Georgia
Los Angeles, California
Fort Worth, Texas
Anchorage, Alaska
Finally, select the following three (3) marketing tools:
Email
Newspaper
Memorandum
Radio advertisement
Television
Telephone
Social media
Internet
Person-to-person
Billboard
Referral
Provide a general overview of your select healthcare system.
Discuss the demographics of your select location.
Discuss the advantages of using each marketing tool at your healthcare system and location.
Discuss the disadvantages of using each marketing tool at your healthcare system and location.
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