Copywriters often are asked to develop slogans for a product or service. They are also asked to create jingles or memorable characters. You can choose to answer one of the two questions below:
1) Do you think that jingles are effective? Why did we stop using them as much?
OR
2) Do you think that mascots, such as the Geico Geiko, are effective in selling? They eventually got rid of the Taco Bell Chihuahua, as it was not selling effectively. What are your thoughts?
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